Transforming the digital presence of an established Cheltenham dental practice through website development, photography, SEO, Google Ads, reputation marketing and ongoing digital support.
Dental and Healthcare
Website Design
•
Website Development
•
Website Support
•
Photography
•
Conversion Optimisation
•
Design for Print
•
Google Ads
•
Search Engine Optimisation
•
2023
Cheltenham, Gloucestershire
Gratton House Dental Surgery partnered with TORVIT with the aim of modernising its digital presence while preserving the personality, reputation and patient relationships the established Cheltenham practice had built over many years.
We began by developing a new website designed to provide a clearer, more contemporary representation of the practice. Improved navigation, treatment information, calls to action and local optimisation created a stronger patient journey, while professional photography introduced the team and practice environment more authentically and helped build trust before patients stepped through the door.
With the digital foundations in place, our work expanded into patient acquisition and reputation growth. A targeted Google Ads campaign generated more than 100 conversions within three months, achieving a 14.36% click-through rate and an 11.05% conversion rate. Alongside this, branded Google review cards helped encourage patient feedback and contributed to the practice increasing its Google star rating by a whole star.
Our relationship with Gratton House has continued beyond the initial project. We provide ongoing website development, content and SEO improvements, advertising support and integrations as the practice evolves, including new treatment information, fee updates and patient finance options. This means the practice’s digital presence can continue developing alongside its services rather than remaining static after launch.
